Kuwait City, 17 November 2015
The International Council of Shopping Centers (ICSC) has named 360 MALL, located in Kuwait City, Kuwait, as a Gold winner in the NOI Enhancement/Leasing category. ICSC announced the winners of the 2015 Middle East and North Africa Shopping Centre and Retailer Awards, recognizing the region’s most innovative shopping centers for outstanding achievement in Marketing, Design & Development and Retail categories.
360 MALL received an accolade for its successful “New Locations! New Money” leasing campaign. The mall creatively adapted unused locations inside the shopping centre and external car parks, to host innovative exhibitions generating huge increments in leasing revenues.
Exhibitions included Ramadan crafts, confectionary, wedding, home decor, and furniture, in addition to high-end Cartier diamond expos, James Bond movie launches and the introduction of Ivanka Trump’s jewelry collection.
Claudia Lopusinska, Marketing Manager, 360 MALL, said: “360 MALL is delighted to be recognized regionally for being a leader and an innovator in the retail space. We pay a great deal of attention to design and development and we have seen that exhibitors prefer the temporary 360 MALL Exhibition Halls over purpose-built stand-alone exhibition halls because of their pulling power and prime location.”
Ismail Saddiq, DGM Specialty Leasing GLA Property Management Co. W.L.L, said: “These exhibitions became a strong footfall driver and a major source of revenue for 360 MALL accounting for 12.38% of total specialty leasing revenue in 2014. We are really proud of this accomplishment.”
Forty six exhibitions over two and a half years, mainly by Kuwaiti entrepreneurs, have made the mall a destination for wealthy Kuwaiti families who are also the mall’s key customers.
360 MALL is owned by Tamdeen Shopping Center Development Co. K.S.C.C. Professional recognition for this program was given to the following individuals: Ismail Saddiq, Sr. Manager Specialty Leasing, GLA Property Management Co. W.L.L; Tamer Nabil, Specialty Leasing Executive, GLA Property Management Co. W.L.L; Abeer Harb, Specialty Leasing Coordinator, GLA Property Management Co. W.L.L; Avijit Yadav CRX, CDP, CLS, CSM, CMD, Chief Operating Officer, GLA Property Management Co. W.L.L; and David Boesley CSM, Chief Executive Officer, GLA Property Management Co. W.L.L.
The 2015 Middle East and North Africa Shopping Centre and Retailer Awards competition was open to shopping centre owners, developers, management companies, architects, designers and retailers. ICSC announced the winners during an awards ceremony in Dubai at RECon Middle East and North Africa (MENA).
In addition, all 2015 Middle East and North Africa Shopping Centre and Retailer Award Gold winners are automatically eligible to win ICSC’s prestigious VIVA Award. The ICSC VIVA Awards, which recognize the retail real estate industry’s most cutting-edge properties, innovative solutions and creative responses to market trends throughout the world, will be presented at RECon in Las Vegas on May 22, 2016.