360 MALL wins Marketing Award in Middle East and North Africa Shopping Centre Competition for its “Live 360” Campaign

Awards and Recognition

New York, 13 November 2012

NEW YORK, November 13, 2012:
The International Council of Shopping Centers (ICSC) has recognised and honoured the shopping centre industry’s most cutting-edge properties, innovative solutions and creative responses to market trends, as well as outstanding examples of design and development throughout the world through its Global Awards programs. In keeping with this tradition, and as part of its exclusive shopping centre awards program, ICSC is pleased to announce ICSC is pleased to announce that 360 MALL, Kuwait, Kuwait, has been named a 2012 Silver Award winner in the traditional marketing category. The 2012 Middle East & North Africa Shopping Centre Awards are designed solely to recognise outstanding achievement in four categories: Traditional Marketing, New Media, NOI Enhancement, Design & Development, and Retail. [Editor’s note: For complete details on all the winners, visit ICSC’s global awards web gallery].

In order for 360 MALL to drive foot traffic and sales, the mall embarked on a campaign that would revive its brand and connect with core shoppers. The essence of the brand was a ‘no compromise shopping experience’ that would help build a long-term bond with shoppers. The campaign’s theme ‘LIVE 360’ protrayed living life to the fullest, connecting this concept with the shopping experience at 360 MALL.

Professional recognition for this project was given to Claudia Lopusinska, marketing manager, GLA Property Management Company WLL; Avijit Yadav CDP, CSM, CMD, general manager marketing, operations, GLA Property Management Company LLC; and David Boesley CSM, COO, GLA Property Management Company WLL.

The 2012 Middle East & North Africa Shopping Centre Awards competition was open to shopping centre owners, developers, management companies, architects, designers, and retailers. For entries in the Marketing; New Media; and NOI Enhancement categories the majority of the program must have been implemented between July 1, 2011 and August 31, 2012. Within these categories, shopping centres which have designed and implemented the most successful marketing programmes and initiatives that added to a shopping centre’s or company’s bottom line are honored. Successful projects such as advertising campaigns, cause related marketing programmes, social media, mobile marketing, grand openings, sales promotions are recognised within the marketing category. The NOI category recognizes operations, leasing and the overall shopping centre management team.

For entries in the Design & Development and Retail categories, projects must have been opened within the time period of June 1, 2010 and December 31, 2011. Entries within the design and development category are recognized for outstanding design qualities and creativity in development, through renovation or expansion of an existing property or in the innovative design of a new retail project.

In the retail category, entries are recognized for the innovative and creative new retail concepts and overall design. ICSC announced the winners of the 2012 Middle East & North Africa Shopping Centre Awards during a ceremony at RECon Middle East and North Africa, Dubai, United Arab Emirates.

Founded in 1957, ICSC is the premier global trade association of the shopping center industry. Its more than 55,000 members in over 90 countries include shopping center owners, developers, managers, marketing specialists, investors, retailers and brokers, as well as academics and public officials. As the global industry trade association, ICSC links with more than 25 national and regional shopping center councils throughout the world. For more information, visit www.icsc.org.