Al Kout Project Wins Two Gold and One Silver in Middle East Council of Shopping Centres Award 2018

Three Prestigious Awards in Design, Marketing, and Digital Marketing

Kuwait, November 2018

“Al Kout Mall”, one of Al Kout Project’s six bespoke experiences, owned by Tamdeen Group, Kuwait’s leading mixed-use property developer, won three prestigious awards during the 2018 Middle East Council of Shopping Centres Awards. The awards recognize the mall’s excellence and innovation in design, marketing and digital marketing.

Held in October at the Ritz-Carlton, Dubai International Financial Centre, the Council recognized “Al Kout Project”, the largest waterfront retail and leisure destination in Kuwait, with two gold and one silver awards. The first Gold award was “Design Excellence” for design innovation in Al Kout Mall, which opened last April. The second Gold recognized the mall’s launch marketing program with in the “Grand Opening” category, while the silver awarded the online opening campaign in the “Digital Marketing and Social Media” category.

In her speech after receiving the award, Tania Khoury, Al Kout Project General Manager said: “We are extremely proud to receive recognition for our “Al Kout Mall” launch campaign from leading experts in the retail sector. Since launch, our team has continued its efforts to provide a leading shopping experience defined by unique outlets, excellent services, and unparalleled luxury that matches leading malls globally. This award is a source of pride for all team members who devoted time and countless efforts to realize this success.”

Nermeen Bishady, Al Kout Marketing Manager, commented: “The design award recognizes the Project’s unique architecture and design details that make it an icon of Kuwait shopping experiences. We organized an innovative marketing campaign to introduce the mall to the people of Kuwait, including Cirque Du Kout from the UK, an indoor balloon children’s ride for the first time in Kuwait, in addition to various engaging activities on the mall’s social media platforms. We are extremely proud of this achievement and look forward to more in the future.”

The Middle East Council of Shopping Centres Awards aim to recognize distinguished malls in excellent services, marketing, design, and development categories. An international jury of leading industry experts assess participations to select the winners in accordance with best international standards. This is the eighth year in a row that Tamdeen Group has won international awards for its shopping and entertainment projects.

Since its opening last April, “Al Kout Mall” has become the leading destination for tourists and residents of Kuwait looking for a unique shopping experience. The mall hosts shopping enthusiasts’ favorite shops, and a selection of international restaurants that cater to all appetites. Al Kout Mall is also home to Cinescape, the leading cinema in Kuwait that screens most recent films using cutting edge technology. For children and adults alike, the mall launched Infunity Sea, the latest interactive family entertainment center in Kuwait, and will open Kuwait Karting, the biggest indoor track of its kind in the Middle East in 2019.

-ENDS-

About Al Kout
Al Kout, Kuwait’s largest waterfront retail and leisure destination that offers world-class retail, lifestyle, dining, entertainment and leisure experiences in one truly great destination. Al Kout Mall is linked to Souq Al Kout that features traditional designs and plays an active social role as community destination. It also offers stunning views of the waterfront and Marina, as well as Nag’at Al Kout, the traditional fishing wharf, where fishermen still practice. This unique mixture of traditional and modern is the prevailing identity of the waterfront destination that spans on 1.6 kilometers. The project also includes Al Kout Rotana Hotel, a five-star property that have won best travelers’ choice award, and business travelers award. On the other hand Sahel Al Kout features unique views on the Arabian Gulf, especially from the Marina that has 150 berths. Learn more at: www.alkoutmall.com

About Tamdeen Group
Since the acquisition of Tamdeen Real Estate Company in 1996, Tamdeen Group has grown dynamically into the regional powerhouse that it is today. Through inspirational leadership and a visionary strategic focus the Tamdeen Group of Companies now owns assets valued at over KD 1200 million with total combined paid up capital in excess of KD 400 million.

Consisting of Real Estate Development, Investment and Entertainment arms the group has consistently delivered growth for its partners and shareholders alike. The success of Tamdeen Group is defined by its continuous evolution, and outstanding track record of innovation in its offering. Several international awards and recognition have followed for innovative design, state-of-the-art architecture, outstanding marketing and pioneering use of technology.

Tamdeen Group’s companies are the engines that promote the growth and development of the group. These entities include:
– Tamdeen Real Estate Co.
– Tamdeen Investment Co.
– Kuwait National Cinema Co.
– Tamdeen Shopping Centers
– Tamdeen Entertainment Co.

Learn more at: www.tamdeen.com

For further information please contact:
Amneh Al Jarery / Laila Al Tarawneh
Action Kuwait – part of Action Global Communications
+965 2491 5616
Amna.j@actionprgroup.com
Laila.t@actionprgroup.com